Pittsburgh Penguins announce new multi-million dollar partnership
Today the Pittsburgh Penguins announced a new exciting partnership that will impact fans experiences both at PPG Paints Arena and UPMC Lemieux Sports Complex.
The Pittsburgh Penguins are continuing to improve their fan experience both at their arena and practice facility. Today with that in mind the organization announced a new partnership with ABARTA Coca-Cola as the official drinks provider for the team facilities. This comes as a change over from the previous provider Dr Pepper Snapple.
«The Penguins are thrilled to enter into a new partnership with Coca-Cola and offer our fans and guests of PPG Paints Arena a wide variety of Coke beverages,» Kevin Acklin, the team's president of business operations, said in the statement. «The addition of Coca-Cola products strongly complements our wide array of food and beverage offerings while enhancing our goal to provide the best overall fan experience in sports.»
According to further research the Penguins will offer several Coca-Cola products including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite, Minute Maid Lemonade, Gold Peak Tea and Fanta Orange. In addition to the statement made by the Penguins the COO of Coca Cola Jim Dinderman also provided a statement.
We are excited to partner with the Pittsburgh Penguins as they welcome the portfolio of Coca-Cola Beverages to PPG Paints Arena, said ABARTA Coca-Cola Beverages COO Jim Dinderman. Additionally, we are excited to build a collaborative relationship, enhance community initiatives, and create elevated and exciting programming for the arena and fans in Pittsburgh.
This move comes as a return to traditional roots for the Pittsburgh Penguins. In the former Civic Arena, the Pittsburgh Penguins had traditional Coca-Cola products as their official drink provider. Now fans will have plenty of new exciting options to pair with their concession foods during Pittsburgh Penguins games.
Source: Pittsburgh Post Gazette
Penguins announce Coca-Cola beverage partnership after Dr Pepper Snapple agreement ends
| POLL |
JUILLET 28 | 109 ANSWERS Pittsburgh Penguins announce new multi-million dollar partnership Do you prefer Coca Cola or Dr. Pepper/Snapple products when choosing a drink provider for sporting events? |
| Coca Cola | 74 | 67.9 % |
| Dr. Pepper/Snapple | 35 | 32.1 % |
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