Los Angeles Kings reveal new rebrand and logo design
The Los Angeles Kings organization has officially unveiled their new logo for the 2024-25 season.
Less than 24 hours after trading Pierre-Luc Dubois to the Washington Capitals for goaltender Darcy Kuemper, the Los Angeles Kings have announced another significant update.
Los Angeles Kings reveal rebranding for 2024-25 NHL season
The Kings have launched a new webpage on their website, showcasing a newly designed logo and detailing its inspiration.
"Our new identity reflects elements from all eras of Kings hockey.
The primary logo contains several core elements from our 90's era as well as the original crown from 1967."
"The crown is inspired by the original crown worn on our jerseys in 1967, translated into our black, silver, and white color scheme."
"The wordmarks were hand-drawn in a new custom font and feature modernized, signature speedlines."
"The primary and tertiary wordmarks feature a «kick k» descender, originating from the 1967 wordmark."
The primary logo contains several core elements from our 90's era as well as the original crown from 1967."
"The crown is inspired by the original crown worn on our jerseys in 1967, translated into our black, silver, and white color scheme."
"The wordmarks were hand-drawn in a new custom font and feature modernized, signature speedlines."
"The primary and tertiary wordmarks feature a «kick k» descender, originating from the 1967 wordmark."
Over the last three years, the Los Angeles Kings have been knocked out of the Stanley Cup Playoffs in the first round by the Edmonton Oilers.
They hope that several off-ice moves and the new logo will inspire players to elevate their performance to another level.
Source: Hockey Patrol
The Los Angeles Kings have officially revealed their new rebrand
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